Represented private equity firm Growth Catalyst Partners (“GCP”) in connection with the formation of SilverAssist, a comprehensive senior assistance platform incorporating market-leading information, tech-enabled services, and lead generation serving the elder care market. Three initial acquisitions were closed in connection with the formation of SilverAssist: Elderlife Financial Services, a financial concierge service helping identify the best way to pay for senior living; Care Changes, a complementary advisory service helping families find senior communities and customized care; and FamilyAssets, an information platform providing education, resources and community listings to help match families with senior living options.
GCP is a middle market private equity firm investing in information, marketing and tech-enabled services businesses. GCP’s strategy involves targeting growth segments of industries and identifying and building market-leading companies with breakout potential. GCP partners with company founders and owners along with top executives within those industries and provides capital, proprietary deal origination and operating expertise to the management teams.