Seward & Kissel represents Growth Catalyst Partners in connection with its formation of SilverAssist

June 1, 2022

On June 1, 2022, private equity firm Growth Catalyst Partners (“GCP”) announced it has joined forces with seasoned digital media and technology executive, Greg Mason, in the formation of SilverAssist, a comprehensive senior assistance platform incorporating market-leading information, tech-enabled services, and lead generation serving the Elder Care Market. Three initial acquisitions by SilverAssist have been closed: Elderlife Financial, a financial concierge service for families seeking senior living arrangements, Care Changes, an advisory service for finding senior communities, and FamilyAssets, a related information platform. Seward & Kissel was pleased to represent GCP and SilverAssist in connection with this middle market private equity transaction.

GCP is a middle market growth equity firm focused on information, marketing and tech-enabled services businesses. SilverAssist is a comprehensive senior assistance platform, connecting seniors and their families with trustworthy information, expert guidance, and quality services to simplify senior life.

Seward & Kissel LLP ( is a leading New York law firm, originally established in 1890, offering legal advice emphasizing business, financial and commercial law and related litigation. The firm’s Business Transactions Group handles middle-market M&A, private equity, venture capital and joint venture transactions involving a wide variety of industries. The firm is ranked as Highly Regarded for Corporate/M&A by Chambers USA and is recommended by The Legal 500 in the middle-market M&A category, stating that “Seward & Kissel has considerable expertise in M&A;…The team regularly acts for private equity firms, international businesses and financial services companies in a huge variety of domestic and cross-border corporate and financing transactions.”

The company’s press release describing this transaction is available here.