Seward & Kissel’s Marketing Rule Snapshot Report
The SEC’s adoption of the new Marketing Rule in December 2020 was an important development that was largely expected to have a significant impact on how SEC-registered investment advisers advertise their advisory services. To understand the impact, we surveyed more than 120 investment advisers following the one-year anniversary of the Marketing Rule’s November 2022 compliance date. The survey respondents included advisers to separately managed accounts (“SMA advisers”) for both institutions and individuals, closed-end funds, specifically private equity and private credit funds, hedge funds, and registered funds (mutual funds). The Report will address the survey’s key findings in the following areas: Most Affected Areas of Marketing Presentation of Performance Advertising Gross vs. Net Performance Extracted Performance Related Performance Hypothetical Performance Specific Investment Advice Investor Letters Social Media Time Spent on Compliance with the Rule To download a copy of the Report, please complete and submit the form by clicking here. By downloading the Study, you are consenting to receive marketing emails from: Seward & Kissel LLP, One Battery Park Plaza, New York, NY, 10004 United States, https://www.sewkis.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by HubSpot.
