Represented SilverAssist, a senior assistance network and occupancy solutions partner for senior living operators nationwide, in connection with its acquisition of Caring, LLC, a leading senior living referral service and the nation’s top site for senior care reviews.
The transaction positions SilverAssist as the fastest-growing national referral and advisory network in senior housing. Caring.com, one of the most visited online destinations for senior care reviews, education, and family referrals, and its family of brands join SilverAssist’s expanding services portfolio, which also includes Oasis Senior Advisors, a national network of local Certified Senior Advisors, and ElderLife Financial, a financial services company purpose-built to help families pay for senior housing. SilverAssist is a portfolio company of private equity firm Growth Catalyst Partners. Growth Catalyst Partners is a middle market private equity firm focused on information, marketing and tech-enabled services businesses.
